TikTok on empowering the next generation of Paralympians
Amrit VirdiTikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
The mainstream use of Gen AI is just one reason brands and regulators must remain vigilant in a booming creator economy.
From setting non-negotiable goals to bringing a content creator in-house, brands are exploring ever more sophisticated ways of gauging the payback of influencer marketing.
Creators? Influencers? Social tastemakers? How are brands defining their influencer strategy and should they expect different results from different partners?
James Watt has launched influencer platform Social Tip, designed to counteract “conventional” ways of marketing, which are becoming “less and less effective”.
B2B brands have been slow on the uptake when it comes to using influencer marketing strategies. But with the trend increasing knowing the watchouts and determining the potential of B2B influencers is key.
The audio brand’s collaboration with US rapper Doja Cat went from the Grammy Awards to viral TikTok sensation, helping JBL resonate with its key Gen Z audience.
NatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
Consumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
The FMCG giant has created a ‘coalition of partners’ to help content creators feel more confident when posting about sustainability.
An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but the divided American market shows why purpose doesn’t equal profit.
Fashion brands have gone ‘all in’ on influencer engagement. But while ever-closer partnerships offer a highly effective way of reaching younger audiences, what happens when they miss the post on social media?
To build hype around the launch of its Sky Glass TV, Sky kicked off a year-long influencer campaign which doubled the benchmark for reach at 48 million.
Over half a billon people are watching esports, while today’s social celebrities command audiences of millions that put Hollywood stars in the shade.
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