The Week in Tech: Nvidia hits expectations, Yelp and Klarna’s AI workforce
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Josh Stephenson is the trends editor responsible for long-form content focused on technology, market research, social trends and consumer behaviour. He joined Marketing Week in April 2023 after four years at Metro newspaper where he was deputy TV editor. Prior to that he worked at World of Cruising magazine as a features writer.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Rather than focus on price and product in its marketing communications, rural broadband provider Airband is repositioning by leaning on its distinctive traits.
Paralympic partner Ottobock hopes to raise awareness of both its brand and of the challenges facing the 1 billion disabled people in the world through its new campaign.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
With nearly half of marketers using AI to drive marketing effectiveness, what are they doing, how is it working and how much further can it go?
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions
There are huge benefits to B2B brands in understanding their buyer group, according to the second iteration of the LinkedIn B2B Institute and WARC’s customer promise research.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The consumer healthcare company saw improved gross profit margin as a result of greater efficiencies, allowing it to invest more behind its brands.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
EDF hopes its new brand platform will inspire customers to follow its journey to net zero – despite the “anger” many still feel towards the wider energy sector.
The broadcaster has promoted its CMO to a newly created role to unite its marketing functions.
McDonald’s CEO Chris Kempczinski admitted a “comprehensive rethink” was needed in some markets to lure customers back to the fast food chain.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
When used correctly ROI remains an invaluable tool for any marketer looking to prove effectiveness and, despite a fall in its use, it cannot be ignored.
UKTV’s CMO Penny Brough explains how its “iconic” Cher-fronted campaign launch came to be – and why the change needed to be made to secure long-term growth.