Subscriber Exclusive 
The right promise to the right buyer can increase B2B marketing effectiveness, says LinkedIn
There are huge benefits to B2B brands in understanding their buyer group, according to the second iteration of the LinkedIn B2B Institute and WARC’s customer promise research.
“The research we’ve got here amply demonstrates that there are tactical things every B2B marketer can do to get better results for no extra money.”
The above comes from the LinkedIn B2B Institute’s Mimi Turner may sound like it’s too good to be true – but if the latest research into making a promise to the customer from LinkedIn and WARC is correct then it could lead to a marked shift in how B2B marketers approach their work.
