CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
From inspiring her team to sit “on the edge of their seats” to getting under the skin of the organisation, self-acceptance has made Minjae Ormes a more effective leader.
Laurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.
Procter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
Victoria Taylor set up Marketing Mavericks, which counts Glasgow University and Nottingham Trent among its clients, in 2020 after the pandemic hit job opportunities for graduates.
Starbucks has appointed former Pizza Hut and Taco Bell CMO Brian Niccol as its new CEO, as the coffee chain looks to turn around ailing sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The first piece in Marketing Week’s new series – Setting the agenda: Marketing’s role in driving sustainability – we debate whether responsibility for sustainability should be part of the marketing remit.
ISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
The retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
Elodie Peribere will lead UK marketing operations, replacing Louise Maugest who has joined the Coca-Cola Trademark European team as senior director.
Some marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
The broadcaster has promoted its CMO to a newly created role to unite its marketing functions.
The hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
Hovis has named General Mills marketing director Mark Brown as its marketing boss as it looks to drive growth in a tough category.
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