TikTok on empowering the next generation of Paralympians
Amrit VirdiTikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
Barclays appoints VMO2’s Simon Groves as global brand boss
Niamh CarrollSimon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
Pernod Ricard to step up brand activations in each market despite declining sales
Niamh CarrollPernod Ricard, which owns brands including Malibu and Absolut, is using its digital and tech capabilities to activate 15 to 20 brands in each market, compared to six to eight previously.
How Guinness 0.0 became the UK’s number one non-alcoholic beer
Niamh CarrollGuinness 0.0 is now the best-selling non-alcoholic beer in the UK off-trade. It has benefited from Diageo putting it on an “equal footing” to Guinness draught, says marketing director Anna MacDonald.
Abercrombie & Fitch credits brand portfolio ‘strength’ for driving record quarter
Matthew ValentineFresh from appointing former Mars CMO Andrew Clarke to its board, the fashion retailer claims its “strong” brand portfolio has contributed to record sales.
Lego hails record profits as partnership strategy expands
Amrit VirdiClaiming to have “significantly outpaced” the wider toy industry, Lego is ramping up its partnerships with the likes of Fortnite and Nike in a bid to reach more consumers.
Broadband firm Airband on moving away from ‘me too’ messaging to an ‘ownable’ voice
Josh StephensonRather than focus on price and product in its marketing communications, rural broadband provider Airband is repositioning by leaning on its distinctive traits.
AI ‘efficiencies’ boost Klarna profits and marketing frequency
Matthew ValentineKlarna claims it is reaping the rewards of embracing “practical AI” to make its business – and employees – “more efficient”.
Fashion turnaround gives M&S confidence to open ‘curated’ clothing store
Matthew ValentineHaving boosted not only quality but – crucially – style perceptions, Marks & Spencer is to open a curated standalone clothing and beauty store in “test and learn” trial.
Hinge on IRL, zines and its ‘seismic strategic shift’ towards Gen Z
Grace GollaschHinge’s CMO discusses the latest iteration of its ‘Designed to be Deleted’ brand platform and the “seismic shift” the app underwent to focus on Gen Z.
Lanvin to ’emphasise’ marketing impact amid luxury market downturn
Hannah RashbassThe global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip.
Summer discounting sees retail prices fall for first time in three years
Matthew ValentineRetailers opting for heavy discounts on summer fashion and household goods have driven the first fall in retail prices for almost three years, but inflationary pressures remain.
Growth, humour and digital brand building: 5 interesting stats from Language of Effectiveness 2024
Matthew ValentineFrom analysing growth prospects to digital delivering brand building, Marketing Week’s Language of Effectiveness data suggests differing attitudes between B2B and B2C firms.
‘It’s not enough to create the best product’: One health tech company on the importance of brand
Josh StephensonParalympic partner Ottobock hopes to raise awareness of both its brand and of the challenges facing the 1 billion disabled people in the world through its new campaign.
HelloFresh on its shift away from discounting to drive sustainable growth
Niamh CarrollDiscounting has been a big focus for communications in the recipe box category, but now HelloFresh is breaking away from the norm, and instead looking to establish more long-term relationships with customers.
Former marketing boss takes over as CEO of Nestlé
Hannah RashbassLaurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.
Peloton cuts marketing investment by 19% amid strategic shift and turnaround battle
Molly InnesPeloton is set to further reduce its marketing spend while steering away from heavy promotions, marking a strategic shift in response to ongoing financial challenges.
Consumers show sharp contrast between views on personal versus national finances
Matthew ValentineConsumers’ sentiments around their personal finances are improving, while sentiments around the general UK economy are on the decline, according to August’s GfK Consumer Confidence Index.
Retailers are deploying ‘murky’ loyalty pricing practices, says consumer watchdog
Niamh CarrollWhich? says it has found some evidence of loyalty pricing examples that “looked like an outright rip off”, as it investigated how retailers are using the mechanism.
Global ad spend more than doubled over past decade
Matthew ValentineGlobal advertising spend is set to exceed $1trn (£820bn) this year for the first time.
McDonald’s experiments with retail formats in £1bn rollout
Matthew ValentineSmaller format stores and ‘Drive to’ outlets are part of the fast food giant’s plan to extend its UK footprint, as the business attempts to bounce back from its first sales drop since 2020.
Universities ‘concerned’ skills levy could harm marketing apprenticeships
Charlotte RogersFaced with a “potential halving” of investment in apprenticeships, 77% of universities fear Labour’s proposed Growth and Skills Levy could hinder uptake.
Why World Rugby is launching its Women’s World Cup campaign a year from kick off
Molly InnesWorld Rugby CMO James Rothwell says launching the big budget campaign early will help the sport “break through the ceiling”.
‘Crystal clear on growth’: Waitrose on becoming ‘more confident’ in its brand personality
Niamh CarrollWaitrose is utilising a more “confident” communications strategy to bring new shoppers into the brand, says customer director Nathan Ansell.
P&G European brand boss named ISBA vice-president
Matthew ValentineProcter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
Coty looks to ‘advocacy marketing’ to ‘re-ignite’ brands
Matthew ValentineThe beauty giant describes its “multi-faceted” influencer strategy as a major point of differentiation, as marketing continues to drive “outperformance”.
Just Eat ad banned by ASA for insufficient targeting measures
Matthew ValentineA claim against the takeaway company was upheld despite Just Eat using Meta’s age targeting tools to aim the ad at over-18s.
How Hilltop plans to create a buzz in the ‘commoditised’ honey category
Grace GollaschHilltop hopes to “drive appraisal” in a category with flat penetration and deflationary prices, says the brand’s new marketing director.
Estee Lauder turns to ‘nimble’ precision marketing strategy to tackle falling sales
Matthew ValentineThe cosmetics company believes its stronger data capabilities will allow it to “quickly” turn trends into action and improve strategic pricing.
X reputation, SVOD, open web: 5 interesting stats to start your week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.
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