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Growth, humour and digital brand building: 5 interesting stats from Language of Effectiveness 2024
From analysing growth prospects to digital delivering brand building, Marketing Week’s Language of Effectiveness data suggests differing attitudes between B2B and B2C firms.
Marketers cautiously optimistic about growth prospects
Marketers appear to be cautiously optimistic about their brand’s growth prospects when the economy recovers.
Slightly more than half (53%) of the more than 1,200 marketers taking part in Marketing Week’s Language of Effectiveness 2024 survey agree their business or brand is well-placed to grow when the economy recovers.
Slightly more B2B brands agree or strongly agree their business is well positioned to grow at 54.1%, compared to their peers within B2C brands at 51.8%.
