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Digital creative delivers ‘more emotional impact’ than offline
Traditionally seen as a channel to deliver sales messages, Language of Effectiveness data suggests marketers are waking up to the emotional benefits of digital creative.
Marketers believe digital creative delivers more emotional impact than other types of creative, according to new data.
Almost half (46.8%) of the more than 1,200 respondents to Marketing Week’s 2024 Language of Effectiveness survey, supported by Kantar, say digital creative has either much more or a little more emotional impact compared to creative in other channels.
By contrast, just one in four (24.5%) marketers say digital delivers less emotional impact compared to other creative.
