Brands still ‘prioritising’ customer acquisition over retention
Marketing Week ReportersNew customer acquisition is considered the third most important metric for gauging marketing effectiveness in 2024, behind ROI and delivering business outcomes.
Marketing Week Awards 2024 Brand of the Year shortlist revealed
Marketing Week ReportersFive brands have been shortlisted for Brand of the Year at the 2024 Marketing Week Awards, with the winner to be announced in November.
Vote for your Brand of the Year 2024
Marketing Week ReportersThe shortlist for the Marketing Week Awards 2024 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
M&S, Aldi and Ikea top Marketing Week Awards 2024 shortlist
Marketing Week ReportersUber, TFL, Travelport and the BBC have also won places on the shortlist, while seven agencies have been nominated for Agency of the Year.
Marketing Week’s Festival of Marketing agenda now live
Marketing Week ReportersHear from Greggs, Lucky Saint and McDonald’s, as well as Deborah Meaden, Anton Du Beke and Mark Ritson, at this year’s bumper Festival.
Over a third of brands ‘rarely’ measure marketing ROI
Marketing Week ReportersSome 34.2% of marketers rarely or never measure the return on their marketing investment, with almost half not understanding the link between results and decision making.
Help us build a picture of life as a B2B marketer
Marketing Week ReportersTake part! Marketing Week’s new State of B2B Marketing research is open.
Oystercatchers appoints Becky McKinlay as managing director
Marketing Week ReportersBecky McKinlay named permanent MD after joining the marketing services provider on an interim basis in April.
Brand building ‘most important’ factor in achieving business objectives
Marketing Week ReportersDespite a third of marketers recognising how crucial brand will be in helping their business thrive in 2024, half say their campaigns are too focused on performance.
Market share and measuring ROI: 5 interesting stats from Language of Effectiveness 2024
Marketing Week ReportersFrom ROI blindspots to short-termism on the rise, Marketing Week’s Language of Effectiveness data suggests work is needed to cement effectiveness within business culture.
Marketing Week begins search for 2024’s Top 100 most effective marketers
Marketing Week ReportersMarketing Week is again seeking to celebrate marketers who have connected with colleagues and customers to deliver impact for their brand, through our sixth annual Top 100 list, sponsored by Digitas.
Board meetings, greenwashing, ineffective metrics: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Inflation, confidence, streaming ads: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
The CX50 2024 list in full: The UK’s leading customer experience professionals
Marketing Week ReportersMarketing Week, Cognizant and Adobe reveal the full CX50 list of the top 50 CX professionals across five UK industry sectors.
Entries now open for Marketing Week’s second annual Talent Trailblazer Award
Marketing Week ReportersMarketing Week has teamed up with the Advertising Association for a second year to spotlight organisations that have opened up marketing to diverse talent.