At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Collaboration, communication and community have all played a crucial role in Elf Beauty’s rise, according to chief brand officer Laurie Lam, who shares how the business is also looking to make an impact beyond cosmetics.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Andrex looking to shift from household to beauty to helping consumers make sustainable choices, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Pret scrapping its “too good to be true” subscription offer to recruiters warning marketers not to be taken advantage of, it’s been a busy week. Here is my take.
By being “scrappy” and avoiding the conventional, Xbox helped Bromley FC get promoted to the Football League for the first time in its 152-year history, while tripling the number of people who downloaded Football Manager 2024.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Labour winning in a landslide victory and what the industry thinks it should tackle first to Liquid Death’s unusual approach to online criticism, it’s been a busy week. Here is my take.
The pharma company’s brand boss Kate Cronin underlines the importance of understanding consumers and not being biased when developing research.
Top marketers from PepsiCo, TikTok and Moderna share how they believe partnerships with agencies can be improved.
The drinks giant has launched Pepsi Smart Can, a digital device developed by its marketing and design chiefs in tandem to create a new media platform that “grabs your attention”.
The FMCG giant has shifted the focus of top marketer Doug Martin who has been chief brand and disruptive growth officer since 2021.
Lenovo’s marketing VP Emily Ketchen highlights three ways marketers can better communicate with finance.
Thanks to the education done by McDonald’s global CMO Morgan Flatley, marketing is no longer seen as a “nebulous” part of the organisation, but a key driver of growth, according to McDonald’s CFO Ian Borden.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of price promotions to the value of taking time away from work, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.