How major film studios are reaching gamers to drive box office success
Marketing Week PartnerGamers are a valuable audience for movies, especially now new technology can serve contextually relevant in-game ads while they’re playing.
All the ways you can make money with a loyalty programme
Marketing Week PartnerDon’t think of loyalty programmes as points-based schemes that cost money, but as an investment in new revenue streams and drivers of profitable growth.
Four ways to find out where your customers are coming from
Marketing Week PartnerUsing effective methods of tracking referral channels means marketers gain a 360-degree view of their business’s leads.
It’s time to forget everything you think you know about live music fans
Marketing Week PartnerWith exclusive research by Live Nation UK’s marketing partnerships division unveiling the distinctiveness of live music fans in the UK, it’s time that brand marketers rethink outdated stereotypes – and start optimising their investment.
How to build rock-solid brand foundations
Marketing Week PartnerFour brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
The red-flag signs it’s time to rethink your marketing technology
Marketing Week PartnerIf engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
Secrets to earning emotional loyalty: How green initiatives drive customer engagement
Marketing Week PartnerFind out how brands can use sustainability for stronger relationships with customers.
Why virtual production should be in your next campaign plan
Marketing Week PartnerBrands and their agencies are increasingly turning to studio-based 3D environments instead of shooting their ads on location.
How virtual production is changing the way ads are made
Marketing Week PartnerVirtual production helps brands to cut the costs and environmental harms of video shoots, without compromising on the creative possibilities.
Three ways marketers can make their media plans more sustainable in 2024
Marketing Week PartnerEvery wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
How the global ad industry is evolving to meet data privacy expectations
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Why TikTok campaigns aren’t just for Christmas
Marketing Week PartnerWith the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
How ‘clean rooms’ are delivering privacy-safe solutions for advertisers
Marketing Week PartnerWith customer journeys growing more complex just as third-party insights become more elusive, ‘data clean rooms’ are helping advertisers plan, optimise and measure their impact. Here’s how.