Addressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products.
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
AI has finally moved from being a speculative technology to a commonly used tool. Behind the hype, here are its key applications today and in the near future.
During periods of economic unpredictability, many brands will rightfully strive to optimise their investments, however it is important for them to be mindful of putting the customer experience first.
Leading creators reveal how to harness the power of augmented reality for brand marketing.
The latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.
Fashion brands have gone ‘all in’ on influencer engagement. But while ever-closer partnerships offer a highly effective way of reaching younger audiences, what happens when they miss the post on social media?
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team.
With a new challenge to grow a specialist business area, the communications giant turned to account-based marketing to power growth through global system integrators.
Brands are now expected to deal with personal data on the individual’s terms, which means they need to adapt their digital marketing approach, but this also creates an opportunity to reappraise the role digital can play.
We take a look at how brands can reap the benefits of the metaverse while managing the possible risks.
Live music experiences are places where brands can literally surprise and delight fans, so long as they are in tune with their euphoria and make the most of the marketing opportunity by starting early, while fans are in the discovery and planning phases.
In the first of a series of exclusive interviews with marketing veteran Rory Sutherland, created by Marketreach for its new Mail Unleashed campaign, Lis Blair, CMO at MoneySuperMarket, explains what she’s learned from the discipline of crafting direct mail campaigns.
Not all brands will translate equally well to the metaverse: if it features in your marketing strategy, make sure it’s for the right reasons.
Advertisers can no longer rely on browser-based technologies to power performance campaigns, but they can still deliver growth without compromising privacy by using API technology.