Redundancy Chronicles: Keep walking
Secret MarketerNew opportunities will always arise so make sure you have the inner confidence to persevere.
Redundancy Chronicles: The right thing, not the first thing
Secret MarketerWhen looking for your next job don’t settle. Just because you’ve been made redundant doesn’t mean you should lower your standards. If the fit isn’t there, move on and put the interview down to experience.
Redundancy Chronicles: Learn by doing
Secret MarketerThe experiences gained during periods of reflection can be invaluable; they help build you into a more rounded and interesting person.
Redundancy Chronicles: Quit talking, start doing
Secret MarketerGetting yourself out into the world of work again, in whatever form that might take, will help you realise your value.
Redundancy Chronicles: Take a reality check
Secret MarketerIt’s important when you’re out of work to dig deep into your network while exploring options, because people that are slightly further removed from your situation can be invaluable at helping you see the bigger picture.
Redundancy Chronicles: Don’t let lockdown get you down
Secret MarketerWe may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Redundancy Chronicles: Focus on the here and now
Secret MarketerRather than dwell on the past year or look too far ahead into the future focus on the here and now.
Redundancy Chronicles: Don’t call us, we’ll call you
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Redundancy Chronicles: Know thyself
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Redundancy Chronicles: Cast your net wide
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
When marketing fashions change, focus on the timeless classics that never go out of style
Secret MarketerThe core fundamentals of marketing will not change so in times of flux learn the ideas and frameworks that have stood the test of time.
Something is wrong with marketing’s reputation if even the IT team makes fun of us
Secret MarketerA new week, a new Secret Marketer. I’m secretly hoping to be just as good as my predecessor. With a bit of luck, I’ll be able to match the weekly insights that helped me realise I’m not on my own here.
A CMO’s ‘Hierarchy of needs’
Secret MarketerThis is an auspicious week, as after four years and 204 columns, this Secret Marketer is going to emulate his heroes, Dr Who, James Bond and the Stig and metamorphose into a new Secret Marketer – this is the last article to be penned by yours truly.
How to make yourself indispensable in the boardroom
Secret MarketerBelieve it or not this is my 200th column as the Secret Marketer. I certainly don’t know where the past four years have gone, nor how I have managed to come up with 200 different experiences to share with you – such is the diversity of being a client marketer.