We may want to be seen to be pure and virtuous but it can take a lot to change buying behaviour on the back of a crisis – even one the size of VW’s scandal.
As the champagne corks are cleared off front lawns and the tissue boxes replenished, it is perhaps worth analysing the recent A-level results and what they mean for the marketing industry.
It is a time of great change within my company and it’s a chance for everyone to focus on their strengths and remember why they were selected in the first place.
Leadership isn’t just about being confident in your own decisions, but also about trusting your colleagues and allowing them to do the jobs they specialise in.
Your Secret Marketer is moving onwards and either upwards or, if I play my cards badly, outwards. One thing that most client marketers will relate to is that as soon as someone has understood how to do their job, the rug is pulled from under them and a major restructure ensues. And that has happened at ‘Brand Secret’ this week.
Both former politician Ed Balls and former England cricketer Kevin Pietersen have found themselves unwanted in their respective fields, despite having dedicated most of their lives to their careers. Not so long ago, both were the darlings of their industries and no one would have imagined they would fall from favour so quickly.
Life at the top of the marketing ladder isn’t all that it seems.
In a world where flexibility of working is encouraged, we need to remember that marketing is still a people business and creativity demands direct engagement.
It is the time of the year when many businesses look at their financial performance over the past 12 months and decide whether to pay bonuses.
This week I had to deal with a very delicate subject that involved a matter that it is dear to my heart – diversity in the workplace.
This week, I was asked for my opinion on ‘emotional engagement’ within business-to-business marketing. In my opinion it’s procurement that stands in our way.
One of the worst feelings for the leader of a business team – much like the manager of a sporting team, I’m sure – is when one of your stars announces they are resigning to go to a competitor.
One issue that appears to return time and again to debates about business is the lack of women in top jobs. I was shocked to read that Liv Garfield’s appointment as chief executive of Severn Trent last month took the number of women running FTSE 100 companies to a mere four.
I was at a marketing conference the other day and mused at the average age of delegates, or more worryingly how everyone looked younger than me. While that bodes well for the future of our industry, it scares me to see myself as an ‘elder statesman’ as I have far too much to do and learn.
The last 100 yards of my walk to the office is along a busy retail thoroughfare. Today, as usual, I walked past the local Tesco and Boots and, as usual, their lorries were outside replenishing their stock, and the traffic warden was putting a ticket on each windscreen.