Every brand should embrace inclusion, but there’s a business case too
Jerry DaykinWhile Mark Ritson’s call to arms for the industry to embrace inclusion is great, he might have missed an even better reason to do it.
Cookies are dying for a reason and it’s time for senior marketers to talk about it
Jerry DaykinFor the last four years our industry has been discussing the demise of cookies, almost never stopping to ask whether they were truly a good idea in the first place.
More data does not always mean more effective marketing
Jerry DaykinMedia buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
While technology connects us, it can never bring us truly together
Jerry DaykinTechnology such as Zoom and Teams may make connecting during lockdown – whether for a funeral, Pride or work – easier but we are all missing real human interaction, something bosses should bear in mind when thinking about the future of work.
Why diversity and inclusion is more important than ever right now
Jerry DaykinIn times of isolation we need to prioritise diversity more than ever. Brands need to stand up to support people in bad times, as well as good.