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Most marketers believe their brand is well-placed to grow when the economy recovers
Marketers are tasked with delivering growth as the economy recovers, but also expected to prioritise the most effective areas and save elsewhere.
Just over half of marketers (53%) believe their business is in a good position to achieve growth when the economy recovers, according to Marketing Week’s 2024 Language of Effectiveness survey, supported by Kantar.
Those in small- and medium-sized businesses (those with headcounts under 250) are much more likely to agree (66%) that their business is well-positioned for growth versus those in larger businesses (49.8%).
