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Over half of firms ramping up focus on quality of creative
Over half (57.1%) of marketers say their business has become more focused on the quality of creative over the past year, with smaller firms leading the way.
In the quest to achieve cut-through with consumers the focus on creative effectiveness within businesses is ramping up.
Over half (57.1%) of the more than 1,200 marketers responding to Marketing Week’s exclusive 2024 Language of Effectiveness survey, supported by Kantar, say focus on the quality of creative has increased in their business over the past 12 months.
