Generative AI tools have made it easier than ever to create content at scale – giving rise to new opportunities for spam and content farming. What is Google doing to stay on top of the issue, and what does it all mean for SEO?
Click-and-collect as an online fulfilment option yields a much better margin for retailers – but beating the sheer convenience of home delivery can be a tough sell.
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Loyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
What is the lasting impact of the online shopping surge of 2020/21, what dynamics did it give rise to, how did the environment change in 2022 and how have businesses navigated the transition between the two?
Econsultancy takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks.
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
Contextual advertising is experiencing a resurgence in popularity so how can brands use it to best effect?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, digital technologies are transforming the customer experience in B2B.
The marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.