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KFC’s Meg Farren: Marketing is a ‘brilliant training ground’ to lead a business
KFC’s UK general manager Meghan Farren says she is thankful to have “fresh eyes” on the business, having left her CMO position in 2021 to join Asda as chief customer officer, only to return a year later in her current role.
Marketing leaders are well-equipped to become general managers and CEOs due to their experience as the “commercial engine” of most consumer businesses, says KFC’s UK general manager Meghan Farren.
