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McDonald’s ad with no products or brand name achieves ‘exceptional’ brand recognition score
Despite featuring no McDonald’s restaurants or products and only referring to the brand by nicknames such as “Maccers” and “Maccie D’s”, the fast food chain’s latest ad scores “exceptionally” for brand recognition, according to System1.
McDonald’s new ad, which does not feature any products, restaurants or even its full brand name, has achieved “exceptional” brand recognition, according to System1.
The ‘Make It Yours’ creative, which celebrates the fast food chain’s place in British youth culture, features multiple different nicknames for the brand used by young people in the UK, such as “Maccers”, “McDizzle”, and nicknames signed in British Sign Language.
