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Tesco CEO: Brand perceptions are up ‘across the board’
The UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
Tesco’s CEO has hailed an uptick in the supermarket’s brand perceptions “across the board” as it grew volumes and gained market share in the first quarter of the year.
Chief executive Ken Murphy told Marketing Week on a call today (14 June) that Tesco had seen its brand health consistently improve across a range of different metrics, including quality and value perceptions. This strength in brand perception translated into market share gains and volume growth in its first quarter of the year.
