Deliveroo talks up ‘reinforced value’ in bid to become subscription first business
With a goal to become subscriber driven by 2026, Deliveroo has revamped and renewed its loyalty proposition to create a tier for “every customer”.
Deliveroo claims a commitment to “reinforced value” is paying off, with the business ramping up its focus on retention and the subscriber proposition.
Speaking on the release of the company’s first half financial results today (8 August), founder and CEO Will Shu described price value as a key pillar in Deliveroo’s customer value proposition, the importance of which has “increased dramatically” over the past two years.
“Bottom line is that things got too expensive for people over the last two years. And we’ve talked about this before. We’ve talked about this a lot. It’s by far the biggest barrier to growth over the last few years and it’s a huge opportunity going forwards,” he told analysts.
“If you look at Europe and the UK, food inflation is tracking much closer to wage inflation, and we do view this as a leading indicator for an improving consumer backdrop moving forward.”
According to Shu, the business has invested in “reinforced value”.
