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Empathy, resilience, stamina: What are the hallmarks of a great marketing leader?
From being genuinely inquisitive and strong communicators, to having the stamina for rigorous analysis, what capabilities do effective marketing leaders require?
There’s no cookie cutter approach to great leadership. Exactly what’s required of a leader will change dependent on the sector, the brand and their seniority within it.
But are there common capabilities that come in useful regardless of the specific role?
“Communicating with other teams is just as essential in understanding their challenges and KPIs,” says Laura Lane, head of marketing for northern Europe at HubSpot. “The marketing world doesn’t function in siloes and having an open approach to communication sets you up for success.”
