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Olympics targets younger audiences with new brand platform
As brands ramp up their marketing plans ahead of next month’s Paris Games, the International Olympic Committee hopes its new platform will “resonate” with younger fans.
With a month to go until kick off, the International Olympic Committee (IOC) has revealed its new Olympic brand platform: ‘Sport. And More than Sport’.
Aiming to drive excitement ahead of the Paris 2024 Games, the IOC wants to show how sport can connect people on and off the field. The platform will run throughout this summer’s tournament and beyond.
