Start with the ‘4Cs’: What to do in your first 100 days in role
Despite the temptation to start a new role by shaking things up, focusing on “customers, culture, company and competitors” might be a smarter way to make a mark.
There seems to be something in the air, as the warmer weather ushers in a flurry of new CMO appointments.
They are getting their feet under the table and looking to make a good impression in their first 100 days in the job. It can be a difficult and sometimes lonely journey as they adapt to a new corporate culture and get to know – and possibly restructure – their marketing teams.
When Dan Zbijowski became CMO of GoStudent last year, he was joining Europe’s fastest-growing edtech unicorn at a critical juncture in its story. The hyper growth the business experienced thanks to a surge in online learning during the Covid lockdown was wearing off and a new strategy was required.
