‘We’re cleaning it up’: Inside Aston Villa’s top to bottom club rebrand  

It’s almost a year to the day since Chris Heck took on the role as Aston Villa’s president of business operations. In the week he joined the Premier League club a rebrand of its club crest was announced, marking a drastic change to Aston Villa’s brand identity for the first time since 1992.

It was a change he was not aware of, claims Heck, who had initially planned to spend the first six months in his new job “diving in, observing and laying out a three-year plan.” His plans changed quickly.

Now, the club is returning to an updated version of its previous crest as part of a wider full rebrand from top to bottom.