‘We were feeling beige’: Suzuki on its plan to ‘outsmart’ the competition
Grace GollaschLooking to “outsmart” rather than outspend its rivals, Suzuki believes its ‘Good Different’ platform has given the car marque a “unique” identity.
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The Week in Tech: Musk under fire, YouTube and programmatic advertising
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions
Mars to acquire Pringles maker Kellanova for $36bn
Niamh CarrollThe acquisition of snacking company Kellanova is the biggest buyout in consumer packaged goods history, surpassing Mars’s 2008 Wrigley deal.
Starbucks appoints former Pizza Hut CMO as CEO amid sales slip
Molly InnesStarbucks has appointed former Pizza Hut and Taco Bell CMO Brian Niccol as its new CEO, as the coffee chain looks to turn around ailing sales.
‘Engineered serendipity’: One marketer on the importance of early skills and relationships
Grace GollaschFrom Ebay’s internet boom to short stints at Asos and The Guardian, Cian Weeresinghe understands the value of trying new things and meeting new people.
‘Repeat the same message over and over’: Puma on the power of consistency to drive results
Niamh CarrollPuma’s global marketing boss Richard Teyssier has implemented a philosophy of “fewer, bigger, better” at the brand with the belief it will deliver greater impact.
Steven Bartlett-fronted Huel and Zoe ads banned for not disclosing financial ties
Molly InnesThe ads did not make it clear that Bartlett has financial stakes in both brands.
Ad hoc use of genAI won’t deliver strategic benefits
Ben DavisMarketers and sales execs blithely experimenting with genAI risk repeating CRM mistakes of the past, where companies lost potentially valuable data capture opportunities.
Building trust and setting limitations: Marketing sustainability beyond product
Sophie TolhurstIn the latest feature in our new series exploring marketing’s role in driving sustainability, we explore the benefits of looking beyond product to the other 4Ps.
Sainsbury’s achieves largest market share gain since 1997 as grocery inflation rises
Molly InnesGrocery inflation rose 1.8% in the four weeks to 4 August, marking the first increase since March 2023.
‘Not your normal sponsorship’: Who Gives A Crap on getting into sports sponsorship
Molly InnesThe purpose-led toilet roll brand is dipping into sports sponsorship with Lewes Football Club – the self-dubbed Equality FC – for a two-year sponsorship deal.
The right promise to the right buyer can increase B2B marketing effectiveness, says LinkedIn
Josh StephensonThere are huge benefits to B2B brands in understanding their buyer group, according to the second iteration of the LinkedIn B2B Institute and WARC’s customer promise research.
Marketoonist on thought leadership
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Social media, AVoD growth, B2B connections: 5 interesting stats to start the week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.
‘More beauty than bin liners’: Andrex on redesigning to reframe as a skincare brand
Niamh CarrollToilet roll category leader Andrex has unveiled its biggest redesign in more than a decade. The visual identity is designed to position the brand as being a skincare or personal care brand, thus driving value for the category.