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‘Engineered serendipity’: One marketer on the importance of early skills and relationships
From Ebay’s internet boom to short stints at Asos and The Guardian, Cian Weeresinghe understands the value of trying new things and meeting new people.
Skills learned and relationships made early in life can have a profound impact on one’s career, even 25 years on.
That’s certainly the case for Wise CMO Cian Weeresinghe, who hasn’t relied on luck to get where he is today, but instead “engineered serendipity”.
“You have to leave an impression, whatever that may be, and that sometimes requires a bit of effort, but they’ll think of you top of mind in the future,” he explains.
