’15 million unknown customers’: How Travelex invested in data to transform its business
Grace GollaschTravelex’s digital transformation has seen the foreign exchange brand try to bridge the gap between traditional cash bureaus and neo-banking.
World’s top brands increase value by 20% marking robust recovery
Grace GollaschApple hits a new milestone by becoming the world’s first trillion-dollar brand, according to Kantar’s BrandZ global top 100, as tech brands drive growth overall.
Global ad revenue predicted to pass $1trn for first time in 2025
Grace GollaschGlobal ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%.
UK public views misinformation as more concerning than AI-generated content
Grace GollaschAccording to a YouGov survey, 81% of respondents are concerned about the trustworthiness of online content, compared to 73% who are concerned about the prevalence of AI-generated content.
Mars Petcare’s growth lead on its mission to ‘demystify digital transformation’
Grace GollaschA year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid Sudakov says it’s enabling the business to be at the “forefront of digitalisation”.
CBD brand Trip on using TV to build trust as it looks to ‘maximise’ growth
Grace GollaschIn line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
Aldi takes fight to rivals by mocking price matching efforts in new ad
Grace GollaschThe supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign mocking competitors who price match its products as it looks to reclaim some of the ground recently lost to rivals.
‘Brighter picture’: Consumer confidence inches upward
Grace GollaschPeople’s future outlook of their personal finances continues to strengthen with a five-point jump.
Very’s CMO promoted to executive team in newly created customer chief role
Grace GollaschJessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as part of a reshuffle.
M&S to steer clear of ‘tricksy’ pricing to focus on value perception
Grace GollaschM&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
E45 launches award winning campaign highlighting skin changes for trans people
Grace GollaschThis year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
Premier Foods: Brand extensions proving ‘particularly successful’ at driving growth
Grace GollaschExpanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.
Podcast listeners want clear signposting for ads, study finds
Grace GollaschResearch from CAP suggests listeners want clear signals, including musical jingles and labels, when listening to an ad in a podcast.
BP: To futureproof marketers must unite data and brand
Grace GollaschBP marketing boss Nicola Buck urges marketers not to forget about brand building in a rapidly evolving world focused on data.
Giffgaff: Carbon impact can’t be ignored when signing off on media plans
Grace GollaschGiffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.