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TikTok’s top marketer on the evolving CMO role among tech brands
TikTok’s global marketing boss says marketing continues to be a “focal point” for business success and highlights how to approach the C-suite.
TikTok’s global head of marketing Kate Jhaveri says she’s “gratified” to see the CMO role become a “core part” of businesses across the industry as marketing continues to be a “focal point” for business success.
“I have been talking with people who are looking for board members who are CMOs because they realise that on their board of directors, they have an amazing wealth of talent, but no marketing,” she tells Marketing Week.
