Fintech firm Revolut bolsters marketing leadership team
Antoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth.
Fintech brand Revolut has bolstered its growth leadership team with two new marketing appointments.
Antoine Le Nel, who served as Revolut’s vice-president of growth and partner for the past three years, has been promoted to the new role of chief growth and marketing officer.
The expanded role will see Le Nel lead teams from across all Revolut’s 38 markets, tasked with the challenge of driving the company’s global growth strategy. The brand announced in its latest results that it has now reached 45 million customers worldwide.
“We have so much more to accomplish as we strive to become the number one global bank,” said Le Nel about his new role. “I am thrilled to lead our talented teams across all our markets and continue pushing the boundaries of innovation in the financial industry.”
He is joined by Fiona Davies, who has been promoted to head of growth for UK, Ireland and Nordics to further strengthen Revolut’s local presence. Fiona has been at Revolut since 2019 and was previously head of consumer product marketing.
‘We’re just getting started’: Revolut unveils first major brand campaignReflecting on her appointment, Davies spoke of the growth journey the business has been on, adding: “I am thrilled to be joining as a leader on the growth team at such a crucial and exciting time for the company.”
It’s been a rapid period of growth for the fintech startup. Earlier this month Revolut reported a record annual pre-tax profit of £438m for the year, compared to a £25.4m loss in 2022. The fintech firm posted revenue of £1.8bn last year, rising from £920m in 2022. This growth has been achieved despite the fintech brand still waiting for a British banking license.
Revolut rolled out its first brand campaign in 2022, which global head of integrated media Quentin Luce described as challenging the stereotypes of finance by showing consumers how they could break into the “previously closed off world of money”.
“What we want to show is that Revolut is crashing through all of those traditions that are a bit dated, to unlock a world of money that most of us never really thought that we could be part of,” he told Marketing Week about the strategy at the time.
Back then the business had more than 5 million customers in the UK, a number which has now risen to over 9 million customers, according to Revolut data.
