Claiming to have “crushed” traditional thinking around creating content, Guinness wants to nurture a long-term relationship with new partner the Premier League.
Karl Lagerfeld is an oddly low-rent brand that belies the designer’s influence, perhaps because he earned his reputation in service of much bigger brands.
Victoria Taylor set up Marketing Mavericks, which counts Glasgow University and Nottingham Trent among its clients, in 2020 after the pandemic hit job opportunities for graduates.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
We arm you with all the numbers you need to tackle the week ahead.
Diligence and resilience is needed when establishing an internal marketing academy, combined with an ability to “join the dots”, says Reckitt’s Becky Verano.
Restructuring shouldn’t always be seen as a negative – it can be used as an opportunity to address fundamental issues and reset the position of marketing in the organisation.
With nearly half of marketers using AI to drive marketing effectiveness, what are they doing, how is it working and how much further can it go?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Andrex looking to shift from household to beauty to helping consumers make sustainable choices, it’s been a busy week. Here is my take.
Following Elon Musk’s tweets supporting far-right violence in the UK and a recent antitrust lawsuit against the WFA, X’s reputation continues to decline.
With the first half of the year positive yet “bumpy” for marketers, the second half will see “cautious optimism” return when allocating budgets, experts say.
Guinness has created its biggest-ever global campaign to coincide with the debut of its Premier League sponsorship as it seeks to “reach across the globe” to speak to consumers at scale.
In the first of a new series, Ogilvy UK’s Dan Bennett shares his first three secrets to thinking like a behavioural scientist, from keeping context top of mind to not always doing what the customer wants.
Britvic owned plant-based drinks brand Plenish operates in crowded markets, such as juice shots and milk alternatives. It is banking on its differentiated product to stand out.
In the latest feature in our new series exploring marketing’s role in driving sustainability, we explore the psychology behind switching to sustainable brands.